A national retail programme for live-mode telco stores across Australia, beginning with cost review and moving into large-team rollout management.
Proof point
A case where design intelligence means making an idea more buildable, repeatable and affordable.
JUNGDESIGN / CASE 05Live-phone retail stores
Senior project manager and design review lead.
Client / context
Telstra Australia
David’s role
Senior project manager and design review lead.
Disciplines
retail design / value engineering / team leadership / national rollout / live product display
01
What had to be solved
The proposed store interior needed to support live phones, customer interaction and national consistency, while reducing the original fitout budget.
02
What JungDesign did
David reviewed the interior design, identified cost reductions, then managed a team of six project managers through rollout of around 200 stores.
03
Why it mattered
The initial store budget was reduced from about $500k to $425k, followed by broad implementation across Australia.
Connection to the paintings
This kind of work explains the structure in David’s paintings: the clear edge, the controlled crop, the object treated seriously, and the confidence that comes from decades of making ideas survive contact with real-world constraints.
