What had to be solved
A utilitarian product needed to be easier to read, easier to pour, efficient to ship and robust enough for commercial use.

A long-lived commercial measuring jug designed around export stackability, raised calibration for readability, and dual-spout pourability for wet and dry contents.
Proof that modest objects can carry very serious design thinking.

Industrial designer for a commercially produced measuring jug.
A utilitarian product needed to be easier to read, easier to pour, efficient to ship and robust enough for commercial use.
David resolved the object through practical industrial-design decisions: stack form, calibration, handling and pour behaviour.
The product remained in production for an international market and has sold in substantial numbers over its life.
This kind of work explains the structure in David’s paintings: the clear edge, the controlled crop, the object treated seriously, and the confidence that comes from decades of making ideas survive contact with real-world constraints.