JungDesign
Commercial project delivery / 1998–2000

AMEX America’s Cup Village

A compressed, high-visibility programme delivering hospitality environments for the America’s Cup Village: floating yacht club, corporate chalets, boat-party moorings, public canopy, bar, entertainment stage and seating.

Proof point

A good example of JungDesign joining design judgement with pragmatic project delivery.

JUNGDESIGN / CASE 01
Source document image for AMEX America’s Cup Village
Floating yacht club / chalets / stage

Designer and project lead for hospitality venues across the village.

Client / context
AMEX Village hospitality providers
David’s role
Designer and project lead for hospitality venues across the village.
Disciplines
hospitality environments / event infrastructure / budget control / programme delivery / design management
01

What had to be solved

Create a series of distinct hospitality venues across five village locations, with fixed budget, public scrutiny and a hard event deadline.

02

What JungDesign did

David coordinated concept, design development, manufacture and delivery, working with RCP Napier and project partners to turn multiple venue types into buildable, operational environments.

03

Why it mattered

The capped programme was delivered within the stated budget, with the final venue opened a week early.

Connection to the paintings

This kind of work explains the structure in David’s paintings: the clear edge, the controlled crop, the object treated seriously, and the confidence that comes from decades of making ideas survive contact with real-world constraints.